NewsBiscuit

Apple today announced it’s latest music player. The Bigpod is approximately the same size and weight of a domestic washing machine and is available in 32K and 64K models.

Apple’s press release states, “Using the lowest sample rates, users can store up to one song on the 64K model”. Apple admit that the sound quality is “dreadful”, and the size and weight make it “pretty impractical to use”.

“We’ve designed the battery to go flat just after power on, and priced the unit at more than twice that of much better models”.

Industry watchers think the model is likely to appeal to a niche market only. But the launch is based on the belief that that there are some consumers who will buy the lastest model of anything, no matter how rubbish it is.

robert (via submissions board)

Posted: Oct 22nd, 2006 by NewsBiscuit