In a radical departure from its policy of advertising sporting events as ‘Super Saturday’ or ‘Grand-Slam Sunday’, the Sky Sports Channel has shocked its viewers by trailing a forthcoming live sports broadcast as ‘A Take-It-Or-Leave-It Fixture, Purely Of Academic Interest To Supporters Of The Two Teams Involved.’
A spokesman said: ‘It’s only Leeds Rhinos versus the Warrington Something-or-Others, and let’s face it most people don’t even like Rugby League, so to bill it as ‘Showdown Saturday’ or ‘Clash of the Titans’ would be over-selling it a bit.’
The spokesman admitted that it was not the first time the broadcaster had misled viewers. ‘With hindsight, West Indies versus Sri Lanka in the 20-20 World Cup did not constitute a Mega-Monday Night Feast Of Cricket, even if it was paired in a back-to-back double-header with New Zealand versus Kenya.’ Sky also apologised for telling viewers that the Championship fixture between Barnsley and Preston was a ‘must-see’ game, that the NFL match between Denver Broncos and Miami Dolphins was part of a ‘Triple-Whammy Tuesday’ and that any speedway event ever was worth watching.
They also confessed that ‘Survival Sunday’ was not an accurate description of a day that decided which team would go down from the Blue Square Conference North to the Unibond League. ‘All in all…’ said the host, ‘you can only watch so much sport. And Mad Men is just starting on BBC 4 and that’s really good, actually.’