Venice to market itself as ‘Birmingham of the Adriatic’

Venice -- We're getting an Ikea

Visit Venice -- We're getting an Ikea

Looking to reverse a decline in visitors from the UK to the city, the Venetian Tourist Board launched a new campaign drawing comparisons between Venice and the UK’s Birmingham. ‘When we saw that they had as many canals as we do here, it seemed a great way to appeal to British visitors,’ explained a Tourist Board spokesman.

Instead of promoting the ‘clichéd’ historic churches, gondolas, and atmospheric architecture of traditional campaigns, it will now attract UK tourists by highlighting similarities to the Midlands town including the presence of international retail brands, places for a proper Skinny Mocha Frappuccino, and plenty of convenient ways to get out.

(Hat-tip to Tomorrow).

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Posted: Apr 14th, 2009 by

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