Sacha Baron Cohen is to retire his much-loved character Gordon Brown, when his current Channel 4 series ends this month.
The comedian, who was widely condemned for a stunt in which a bare-bottomed Brown abseiled onto the lap of the Duke of Edinburgh during a state banquet, said the ‘Prime Minister’ had reached his best-before date.
‘It’s all getting out of hand’ Baron Cohen told Now magazine ‘People come up to me in the street chanting chanting Brown catchphrases like ‘action is what I will take’ and ‘no more boom and bust'; to be honest the joke is wearing thin.
However the actor says he has plans to develop another of his characters: ‘He’s this old-school Etonian, but with this thin veneer of dewy-eyed social concern. People are really taken in by him – it’s really funny to watch.’