Church divided over supermarket advertising strategies
The Church of England is in turmoil once again over the use of supermarket-style deals to advertise Christianity on the mass market.
Hard-line Anglicans believe that offering ‘free wafers with every Eucharist’ or promoting the ‘3 for 1 Holy Trinity deal’ represents a dumbing-down of the Church’s ethos. ‘You never heard Moses offering Commandments for a Tenner,’ grumbled the Bishop of Salisbury. ‘And now some of my congregation are asking if there’s a Fast-track queue for Holy Communion.’
But modernisers are determined to press ahead with the new approach, hoping eventually to extend their ideas to the recruitment of new clergy. ‘BOGOFs are a tried and tested marketing strategy,’ said one trendy vicar. ‘And with our new Baptise One Get Ordained Free campaign, we’re sure to attract new shepherds to our flock.’
exigo (with a nod to Ugi)
Click to send this story to a friend
Posted: Jul 29th, 2009 by Guest
Click for more stories about: News In Brief
Loading...