B&Q launches spirit level with built-in mobile phone

B&Q announced today the launch of the iLevel, the world’s first laser accurate spirit level with a built-in mobile phone.  The iLevel boasts a number of features, including full 3G WAP functionality, MP3 ringtone compatibility and vertical/horizontal/45 degree level measurement.

DIY enthusiasts can choose between a monthly contract with 200 free texts and 100 minutes surf time bundled in, or a pay-as-you-level top-up option.  The iLevel comes in a wide range fashionable designs and customisable bubbles, available separately from all B&Q stores.

B&Q remain confident that the iLevel will be a hit, despite concerns from safety groups about the dangers of drivers measuring the camber of a road whilst at the wheel.  The DIY chain is also in direct competition with Homebase, who plan to unveil a similar product that can actually be used to make phone calls, next week.

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Posted: Aug 7th, 2009 by

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