B&Q announced today the launch of the iLevel, the world’s first laser accurate spirit level with a built-in mobile phone. The iLevel boasts a number of features, including full 3G WAP functionality, MP3 ringtone compatibility and vertical/horizontal/45 degree level measurement.
DIY enthusiasts can choose between a monthly contract with 200 free texts and 100 minutes surf time bundled in, or a pay-as-you-level top-up option. The iLevel comes in a wide range fashionable designs and customisable bubbles, available separately from all B&Q stores.
B&Q remain confident that the iLevel will be a hit, despite concerns from safety groups about the dangers of drivers measuring the camber of a road whilst at the wheel. The DIY chain is also in direct competition with Homebase, who plan to unveil a similar product that can actually be used to make phone calls, next week.