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Marlboro Man’s horse seeks damages after lung cancer diagnosis

Marlboro are facing a fresh legal challenge, this week, after the horse who worked on their iconic ‘Marlboro Cowboy’ commercials claimed his lung cancer is a result of passive smoking. The horse, known simply to the cast and crew as ‘Brian’, lacks medical insurance and is hoping to win a substantial payout.

Marlboro have reacted angrily to the suggestion that their cigarettes were to blame and will produce several equine witnesses who claim that, when Brian was a colt, he would hang out with other colts recklessly smoking untipped cigarettes ‘because it made him look hard’.

In a sign that the horse is losing his courageous battle with the disease, Brian was admitted to hospital last night, where his condition was described as ‘stable’.

Gary Stanton

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Posted: Aug 10th, 2009 by jof

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