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Sun newspaper to retune today

first upgrade for 12 yearsFollowing extensive media coverage, millions of readers have been advised that copies of the Sun newspaper will retune today. The tabloid has utilised the left-leaning L band part of the political spectrum since 1997, but, as of midday today, will switch back to its previous C band setting as part of an upgrade in readiness for the next general election.

George Pascoe-Watson, the Sun’s political editor, blamed the recent reduction in strength of the L band wavelength as the reason for this change. ‘For years our readership has been tuned in via Labour mode, and we have followed suit, but in recent months this signal has weakened and the rival Conservative bandwidth has become more popular. We gave the L band a try, but it’s just not working out for us right now.’ he continued, ‘in a way we’re going back to our default setting.’

Households, who will receive the new C band Sun today, have been reassured that this retuning will not affect the general quality of the red-top newspaper. ‘Our incisive reporting will still remain of a high standard,’ said Pascoe-Watson, ‘and our articles will remain as compelling and thought-provoking as ever. Oh, and you’ll still get a nice pair of tits on page 3.’

The Daily Star is also rumoured to be considering a similar switch, refocussing it’s entire output from glamour model Jordan’s love life to that of the latest contestant to be kicked off the X-Factor.

The Labour party, while privately dismayed at the Sun’s political switchover, is keen to show that it is business as usual. ‘It’s the British people’s views we’re interested in, not that of a certain turncoat right-wing rag.’ said a government spokesman. The Prime Minister also appears sanguine, telling reporters: ‘If the Sun wants to take such a retrograde step then so be it. It doesn’t really bother me – I have more important issues to deal with. Now does anyone know how to get a Betamax to record channel 5?’

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Posted: Sep 30th, 2009 by jp1885

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