Richard Branson, the cheery public face of Virgin, today made a bold move into the UK perfume market with a range of products based on his Virgin Trains franchise.
‘Our research shows that what most people remember from travelling with us is the smell,’ Branson said at a glitzy press launch on platform 12 at London’s glamorous Euston Station. ‘Our first product, which we’re calling Hot Waft, captures that fresh, nostalgic combination of diesel, urine, grease and nappy poo which assails our passengers’ nostrils on every journey. I’m delighted at how Virgin’s perfume engineers have really captured the airless, depressing atmosphere of the train carriage in one little bottle. Just a light spray from the Pendolino-shaped atomiser evokes that sensational feeling that you’re going to miss your station stop and end up in Derby, no matter what the little electronic signs are telling you.’