The entire management board of the toy superstore Toys ‘R’ Us has resigned today in what has been described as a titanic image presentation disaster.
‘Nobody noticed,’ fumed the toy chain’s MD, Simon Collins, in a press conference. ‘All those huge illuminated signs, in shopping centres the length and breadth of the Western world. And nobody noticed that the ‘R’ in the centre was backwards. And we claim to be the foremost outlet for educational development toys!’
The error was spotted by Rupert Winston, a six-year-old pupil of the local Steiner school, who queried the signage to a store manager. Immediately shops around the world closed pending investigation, but Collins was downbeat over the firm’s prospects in the wake of the elementary spelling error.
‘We’re FCUKed,’ he said in conclusion to the press interview.
Joe Harding with thanks to Reisler