The British Standards Institute has announced plans to replace sliced bread as the usual measure of how good a new invention is. From 2012 it will no longer be permissible to refer to anything as being ‘the best thing since sliced bread’, with a consultation process due to take place over the coming year to determine a new standard of greatness.
Sliced Bread was first introduced in 1928, and superseded the previous ‘best thing’, which was just bread. In recent years sliced bread has lost some of its allure, with many people preferring crusty loaves or baguettes.
The BSI document ‘Guidelines for Greatness’ states that suggestions should be something modern yet timeless with a wide popular appeal and positive connotations. Suggestions already rejected include social networking sites, Katie Price and New Labour.