Johnson & Johnson switch to negative marketing
Global health care products giant Johnson & Johnson today confirmed that they will be replacing their ‘No More Tears’ slogan with a harsher message aimed at engendering distrust in competitors’ products, with CEO William C Weldon proudly revealing their new product tagline – ‘Loreal Kids’ products eat your children’s eyes out’.
The innovation now seems set to spark an advertising revolution with further companies set to take up the approach. Southern Electric are rumoured to be planning a campaign based on the slogan ‘That bloke from British Gas nicked your CDs’, and Kwik-Fit have confirmed that they are working with a top ad agency on an advertisement that tells viewers ‘Don’t look now, but that fitter from ATS is eyeing up your missus’.
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Posted: May 24th, 2010 by Guest
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