Fast food giant McDonald’s has stolen a march on its competitors today by announcing that it is improving ‘the burger dining experience’ by selling it’s products upside down. The move, scheduled to begin next week, is designed to eliminate the need for the consumer to flip over their burger halfway through the meal to avoid the disappearance of the bottom half of the bun.
According to McDonald’s, one of the greatest perils in eating fast food is the disproportionate rate at which the bottom half of the bap is consumed, compared to the top half. ‘A 180 degree Big Mac inversion is required at some point to stop unnecessary gherkin spillage’ said a spokesman. ‘This innovation will make that risk a thing of the past.’
‘We are also looking at ways of further enhancing the McDonald’s meal journey by changing the design of the little boxes our fries come in – further differentiating them from the cardboard’ she added.