The Advertising Standards Authority has upheld complaints that an Autoglass advertisement overstated the possible consequences of a windscreen chip.
‘The advert showed a motorist witnessing terrorists with machine guns preparing to open fire on a primary school on a cold frosty morning,’ said Simon Gallup of the ASA. ‘It suggested that the motorist was unable to alert the police because the heat in his car caused a chip in his windscreen to develop into a full-scale crack, and so obviously he had to deal with that first.’
The ad finishes with the line, ‘If only he had called us when he first saw the chip, those 12 children would still be alive today. Plus he had to pay his insurance excess for a new windscreen.’
The ASA ruled that the advert ‘exaggerated the dangers of a chip, was unnecessarily scaremongering, and, if shown, could destroy the very fabric of society as we know it.’