Apple’s new ad for the latest iphone has today been banned by the Advertising Standards Authority. Having decided that their ‘if you don’t have an iphone, you don’t have an iphone’ ad was a little bit too subtle the new ad came right out and said what they really meant the first time.
Sticking with their approach of using a close up of the phone being operated the advert begins with the voiceover stating in a smug tone ‘if you don’t have an iphone, you don’t have an ipod in your phone. All your mates are laughing at you. If you don’t have an iphone, people you don’t even know will come up to you in the street and laugh in your face. Then spit on you. If you don’t have an iphone, well, you’ll be about as socially acceptable as a fucking leper. So buy one today and stop being a loser.’
In the face of scathing criticism from the ASA that their new campaign was about as subtle as a sledgehammer, an Apple spokesman responded by claiming ‘the ad has only been banned out of jealousy, probably by somebody who doesn’t have an iphone.’.