Apple is preparing to enter the UK sofa market with an ambitious bid to acquire DFS.
‘It makes complete sense,’ says market analyst Rodney Wiles. ‘Steve Jobs has long been an admirer of Discount Furniture cool and he likes to relax with Jonathan Ive on a DFS 3 seater double manual recliner in brown leather.’
An Apple insider said the company was planning to combine ‘DFS cool with Apple magic. ‘The future is in sofas, not mobile devices.’ Apple is also looking at buying shares in Sofaland and World of Leather, which it sees as natural partners in the world of hi-tech cool.
‘I can’t wait to get my arse on an iSofa,’ said a man sitting on a DFS three seater brown leather double manual recliner, priced at £1500 with two years free credit and free delivery, in the queue outside the Oxford Street Apple Store.