The BBC was forced to make a grovelling apology today for its decision to hire Richard Keys and Andy Gray to present coverage of the FIFA Women’s World Cup in Germany.
‘We hired them because they were cheap and we surmised that very few people would be watching the Women’s World Cup,’ said a BBC spokesman. ‘Plus we wanted to bring women’s football to a new audience – the chauvinists Sky Sports lost when Keys and Gray were sacked last year.’
Low points of the BBC coverage included Keys claiming that the Japan leftback ‘wouldn’t know what the offside rule was if it popped round and did all her housework’, and Gray promising that after the ‘tasty’ Danish winger was sent for an early bath, he’d be ‘right in there after you, love.’
A contrite BBC has announced Ron Atkinson and Mike Newell as the replacements.
Christopher Frost (hat-tip to Vertically Challenged Giant)