‘Keep Calm And Regularly Check Your Prostate’ a slogan too far, say consumers

Cancer Research UK’s latest awareness campaign, ‘Keep Calm And Regularly Check Your Prostate’, has come under fire for taking the popular ‘Keep Calm and…’ theme beyond its logical limits.

‘Over the last few years, posters, T-shirts and albums have encouraged the British consumer to keep calm and ‘chill out’, ‘have a cuppa’, ‘eat a muffin’ and so on ad-nauseum.  I mean, I support the fight against prostate cancer as much as the next man, but come on guys, you could at least do something original rather than cling to the same tired old meme as everyone else.’ said Activist and Consumer Action Group spokesman, Howard Slead.

‘Still, at least it’s better than Francis Maude’s recent ‘Panic Immediately And Turn Your Garage Into A Potentially Exploding Death-Trap’ campaign.’ he added.

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Posted: Apr 23rd, 2012 by

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