The high street take-away potato filler ‘Spud U Like’ has announced it is to go into partnership with ‘The North Face’ to offer it’s customers ‘a more expensive jacket potato‘. The new range will look and taste exactly the same as the current offering, but with the added credibility of ‘The North Face’ logo on the jacket.
‘This partnership gives our customers the chance to eat a more stylish ‘cheese and beans’’ Edwin Farmer, a spokesman for the company told us. ‘all of our fillings will be available in ‘The North Face’ range, but will be at least 50% more expensive than our standard jacket. It’s a great deal that sees you get the same product, but with a fashionable logo on it for all your friends to see’.
This is not the first time the two companies have tried partnerships to increase their brand awareness. The North Face has for many years been the official shirt sponsor for BBC outside broadcasts, with their logo being seen at every flood, windy seafront and murder scene since 2005.
It has also had an unsuccessful product launch with a famous condom maker. The ‘Durex waterproof hood’ was deemed a failure because of The North Face’s insistence on using their ‘HyVent’ technology to allow moisture to get away from the penis.
Spud U Like have also had failed attempts to cross-brand. ’Our ‘DFS couch potato’ was seen to be portraying the wrong image for our fast food chain‘ the spokesman continued. ‘It was also hard to make a profit with jacket potatoes constantly at half price, and paid for over 5 years with interest free credit.’
Both companies are hoping their partnership will be a successful one, and are convinced they are offering a unique product. A statement from The North Face has said initial feedback has been ‘very positive’. ‘We have had dozens of emails from customers who love the product and are convinced their ‘chilli con carne’ filling is staying warmer in our jackets. Our only concern is the three emails we’ve received offering us replica The North Face jacket potatoes.’