A town in the North-West has today become the first to be bought outright by a supermarket chain. Tesco bought ‘Sale’ for an estimated £10 Million, in a bid to secure the word for their sole use.
The ancient ‘on-the-market’ town has been available to buy since 1978. Signs erected at every entrance to the town were clearly marked ‘Sale’, but up to now there has been very little interest. Tesco CEO Phillip Clarke snapped up the ‘Value’ town as soon as he saw it, and sees it as a great opportunity. ‘Not only can we trademark the word ‘Sale’ to prevent other retailers using it’, said Clarke, ‘we can also neglect the town and let it become overgrown, so no-one else wants to build here.’
It’s unknown how long the deal has been signed for, but locals first noticed changes about three weeks ago. As one resident explained, ‘the local school was renamed ‘St Michael’s finest C of E’, and the zebra crossings were repainted blue and white. However I think the exchange must have happened yesterday, as all of the signs coming into town now say ‘Welcome to Sold’’.