Starbucks is to counter bad publicity about its corporate greed with a series of meaningful events that will engage the public with their favourite coffee brand, culminating in a photo opportunity featuring a giant cardboard cheque, made payable to HMRC.
‘Once again, Starbucks has played a blinder,’ said digital media guru Penny Hutchins of Global Solutions. ‘They’ve leveraged a tax paying problem into a massive marketing solution. This will really impress the young gullible brand conscious community, who are so vital to the coffee industry.
How much will Starbucks be donating per cup? ‘A bit, but not a latte’ quipped an insider.