Coca-Cola’s new ‘Share-a-Coke’ summer campaign has had thousands of people rummaging through supermarket fridges and has now also become a source of baby names for expectant mothers.
The unique and interactive marketing idea has seen Coke bottles branded with 150 of the UK’s most popular names like Richard, Emma and Joseph, and the number of children given these names is expected to increase even further.
‘It makes a nice change to be honest, but I’m not surprised’, said Clive Bryant, a local Londis owner. ‘A decade ago we saw a surge in sales of hair care products. The amount of 10-year-old kids called Tresemmé and L’Oreal lurking around my shop today is becoming more and more noticeable’.
‘I personally wouldn’t draw inspiration for a baby name from a bottle of sugary gloop, but at least the names are normal,’ added one of his customers, Lambrini Gucci Parker.