Ethiopia has answered the prayers of millions of sunstriken Brits this week after a charity appeal aired on local TV networks received a huge response across the African nation, who in just two days have generously raised enough funds to supply ‘hot and bothered’ UK families with enough Calippo ice lollies, sunbrellas and lovely wicker sun hats to last until ‘at least September’.
The ‘Factor Life’ sun burn appeal, which claims that ‘just £2 per-month’ could keep a British family of four fully stocked with ice cube trays for the whole summer, told the heartfelt story of three families in the rural village of Chalfont St. Giles, Buckinghamshire, adapting to a life of slightly reduced water usage and uncomfortably humid sleeping conditions. Parts of the charity appeal video were said to be so ‘distressing’, particularly the sweating scenes, that donations began flooding in before the clip even ended, the overwhelmed charity claimed.
Anita Ladipo, an unemployed single mother of four, who quickly ran to her village phone box ‘moments’ after the appeal was aired, said: The television video really put my problems into perspective. The story of a British gardening enthusiast worrying about a potential total hosepipe ban was deeply moving and became difficult to watch. I don’t have much, but I knew had to give something.’
Surrey-born Paul Paterson, who has recently been sponsored by an Ethiopian family after suffering mild sun burn and a heat rash after day out at Alton Towers, said: ‘The support has been overwhelming. I had a night from hell last week; tossing a turning in the heat. I’m now fully equipped with an information pack on how to remain alive in temperatures as high as 27 degrees Celsius. My sponsor family said they have to walk over twelve miles a day just for shade and water. They’re lucky to have such a wealth of experience’.