The Communities Secretary, Eric Pickles, has told residents of flood-hit Somerset to embrace the fast-growing craze of neknomination, by drinking a pint of floodwater and nominating somebody else to do the same.
He said “If everyone drank a few pints of floodwater and then nominated a neighbour, a friend or a relative to do the same, we’ll have Somerset dried out in no time.
“The best thing about neknominate is the game requires the recipient of the nomination to complete the task within 24 hours, so it would be a really quick turnaround. People could allow six to eight weeks and still be helping out faster than the Environment Agency.”
A spokeswoman for the agency insisted that the organisation had been ‘flat out’ in responding to the crisis. “I’ve had to pay twice as much into the office tea fund this week, we’ve all been thinking so hard,’ she said. ‘So there’s no need to listen to Eric Pickles. As usual.’