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Everything goes in ‘Everything Must Go’ sale

economy 'right back on track'History was made in Exeter High Street yesterday morning, when Avis Bentley purchased the final item of stock in Edinburgh Woollen Mill’s ‘Mega Everything Must Go Sale’.

This is thought to be the first time that everything has actually been sold in such a sale and is being acclaimed as a sign of economic recovery with Mrs Bentley, 68, becoming something of a retail heroine.

Mrs Bentley made the final purchase, a fuchsia cashmere cardigan, on a visit to Exeter with her friends from the Tiverton Women’s Institute. ‘It was a bit of an impulse buy, really,’ she told a BBC camera crew. ‘We popped in there on our way to visit the cathedral and grabbed the last few items left. My friend Mavis had the last box of Highland shortbreads and I got the cardie.’

Shop manager Irene Wilson admitted she was rather taken aback by her now empty shop. ‘It was like a plague of grey-haired locusts descending upon the place.’ she said. ‘We’ve had all sorts of sales in the past: stocktaking sales, refit sales and, of course, ‘everything must go’ sales but in the past we have always had plenty of stock left over, which we put into store ready for the following sale a week or two later.’

As retail experts remained at a loss to explain why this Exeter store should have been singled out for shopping history, Mrs Wilson said she was confident that it was the radical use of the work ‘Mega’ in her promotional posters.

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Posted: Feb 20th, 2014 by Stan

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