Slightly smaller and pink version of Lego movie announced

After the success of The Lego Movie, the company behind the brick based computer animation hit has revealed that the girl friendly version will hit cinemas within months.

‘Lego believes that children of all ages can enjoy our movies’ said Anders Knudstorp Head of Marketing and Gender Separation, ‘but children enjoy interacting with our products in different ways and we want to maximise their levels of enjoyment to the full’.

Knudstorp went on to reveal that the re-cut movie would focus less upon car chases, wise cracking and superhero characters and more upon the ‘Lego Friends’ universe of shopping, cleaning, socialising and horses. ‘For sure it’s important to tap in directly to what the average 7 to 10 year old girl should want to aspire to’ Knudstorp continued ‘but if we can’t speak directly to this generation, then at least we can speak down to them’.

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Posted: Feb 22nd, 2014 by

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