Mohammed Ahmad, head of Public Relations for Islamic State has admitted that his department isn’t performing as well as he expected. ‘I felt the timing of the name change from ISIS to IS was a mistake, plus I was gutted when my favoured choice of rebranding name, Consignia, wasn’t available’ he said.
He added ‘The real issue is that we’ve picked up a bit of a negative image in some quarters and need to address that. After extensive research we’ve decided to approach Saatchi & Saatchi to handle our outward facing PR. We’re aware they managed to make Margaret Thatcher appear acceptable to the British and American public, two of our toughest markets to break right now, and the Saatchi approach to womenfolk is absolutely on-trend with our core values.’
Mr Ahmed denied he had previously supported head hunting a top PR executive. ‘Our track record in that field is patchy, to say the least’ he offered.