Tesco bosses have announced a new price-match promotion which they hope will attract a ‘better class of affluent customer’ into their stores. The price-match with Waitrose will guarantee that no equivalent product in Tesco is ever sold cheaper than Waitrose. Should a promotion or a pricing mistake accidentally undercut a Waitrose price the customer can rest assured that the difference will automatically be deducted from their card.
For customers who are still unsure about whether the quality of the Tesco product matches up to the Waitrose version, customers will be offered a sheet of self-adhesive stickers to attach to the products as they walk around the store. These will include black circles to cover over the ‘2 for 1 special offer’ markings on packets and word/phrase stickers including ‘Premium’, ‘Finest’, ‘Gluten Free’, and ‘Duchy Organic’ that can be attached as appropriate onto any product in the store.
‘We are also working on increasing the number of badly-parked BMW 4x4s that we have in our car parks, but this may take a little longer’, a spokesman added.