Tropical fruit drink Um Bongo is to be addressed by the communications regulator following an investigation into its claims that they drink it in the Congo, after evidence surfaced that they don’t.
The reprimand follows David Cameron’s comments that the Um Bongo song was one of the most corrupt adverts in the world – though later as he entered the annual Tropical Fruit Drinks Manufacturers’ conference, he added that their new chief jingle writer was ‘doing a marvellous job’ in weeding out exaggerated lyrics and unlikely depictions of fruit and animal centric scenarios.
‘As far as we are aware, market penetration for Um Bongo in the general Congo area is minimal,’ said an Ofcom spokeswoman. ‘It is a sadly troubled region, where I’d wager Um Bongo consumption is pretty low on the priority list. Also I should point out that ‘the Congo’ is far too ambiguous a term. Do they mean the war-torn Democratic Republic of the Congo, or the smaller Republic of the Congo to the west? Or perhaps they are insinuating that the imbibing of Um Bongo is rife literally way down deep in the middle of the Congo river that winds through the region? I’m not sure how that would work, especially with all those hippos necking apricots, guavas and mangos.’
Um Bongo have since apologised for the confusion and admitted they may also have exaggerated the passion-fruit picking skills of the python, as well as the alleged fruit-harvesting capabilities of marmosets and parrots.
The Prime Minister later said that he would not get involved in the work of regulators but that he felt Um Bongo was making progress. ‘I’m particularly impressed with their ability to create positive spin using rhyme and I’ve given their number to Jeremy Hunt.’