‘Gold medals used to be a real challenge, a show of real skill, when I was young’, said James Pugh, 47. ‘Now it seems that any kid with a tutu and a swimming cap can get one.’
Many sponsors are said to be concerned that it hard to tell between the people at the top. ‘We don’t know who to sponsor, they’ve all got gold medals, said a spokesman from Virgin Broadband.
‘I don’t mind the gold medals in the swimming and jumping, but can’t we cap it at silver for the horse-dancing ones’ asked Tommy Daley, 22 from Plymouth.