Undeterred by it’s recent false start in what it describes as ‘an exciting new market’, retailer Marks & Spencer has announced the recruitment of what is thought to be the country’s first Vegan Butcher to lead the development of their new range of speciality vegetable products.
Tristan Merryflower, former Engagement Manager and Feng Shui Consultant to the Primrose Marketing Board, is the excited new job holder and commented yesterday: ‘I am proud to head the launch of M&S’s new ethical butchery range and I am assembling a team of vegan and vegetarian specialists who are honing their knife skills to create an exciting new range of products’.
Tristan was the creative force behind the recent launch of M&S’s ‘Cauliflower Steak’ range and he is now working on a number of new products, including ‘Cabbage Cutlets’, ‘Broccoli Brisket’ and ‘Tenderloin of Leek’.
M&S’s original plan was to launch the range just before Christmas with their new ‘Sprout Shank’ product which consists of sprouts sold on the stem’. Unfortunately, due to a mix up at the packaging plant, these were sent out to stores labeled as plain old Brussels Sprouts. ‘A costly mistake’ commented Tristan, ‘as we’d have got twice the price for the correct product’.