The motor industry has been urged to stop dragging its feet selling vehicles with names like Focus and Corolla ‘that a three year old could pronounce on the first try’. The last car with an unpretentious name that doesn’t leave people tongue-tied is expected to leave the showrooms within two years.
‘The very least we expect a prospective car buyer to say when they see the name badge is “what the hell is that supposed to mean?”‘, says a spokesman for the EU motor industry regulator. He cites Renault’s Kwid and Kadjar as examples to be followed by their competitors, while singling out the Nissan Qashqai for its contribution to customer bewilderment.
Meanwhile, Mary Dewell of Staines is not happy with the trend. She says her husband insisted they buy a Kia Cee’d because the name ‘was a statement of postmodern ambiguity’. “But if it’s so hip”, she says, ‘then I wonder why all the local teenagers refer to it as the Tossermobile’.