A spokesperson for Kimberley-Clark, the manufacturers of Kleenex Mansize tissues, has denied that the company was giving in to ‘a consistent increase of complaints on gender concerns’ about the name of its tissue brand. The company insists scrapping the ‘Mansize’ branding from its tissue boxes had nothing to do with sexism but it was mainly because the tissues are nothing like the size of a man, not even a very small one, unless he is about 15 metres away, but then the shape would still be all wrong.
The company’s marketing department toyed with various new names, including ‘Big sneeze-sized’, ‘Massive bogey-sized’ and ‘Catch-a-load, the discreet bedside tissues’, before settling simply for ‘Extra Large’. ‘After all, It’s only a bit of absorbent paper that you’re going to chuck away as soon as you’ve used it,’ said the spokesperson. ‘Although, as part of the rebrand, we are considering printing a series of pictures on the box illustrating suggested uses.’