Speaking in the very strongest terms he said that he was appalled by what he heard and what he witnessed on TV. The Prime Minister said: ‘We British are better than that and with my leadership, we will show that we can be world leaders in racism.
‘In Sofiia, where was the clever witty little remarks, where was the references to Watermelons, I didn’t hear a single black player being compared to a cannibal, no comparisons with Letter boxes, no one called a piccaaninnie,no little sonnets suggesting that our players have sex with goats, it was lazy, lazy European racism.’
‘The whole of Bulgaria should be ashamed.’
‘We have some of the finest Racists in the world and under my extreme right wing people hating leadership, we can and will do better.’