The digital phenomenon of targeted ads on social media has taken a new twist today as Conservative Party media experts have realised that their target audience of ageing, Daily Mail readers haven’t flirted with social media since the heady days of Friends Reunited.
When asked by Conservative strategists about her social media use, Flora Brown ages 65 from Kent was happy to respond. ‘Friends Reunited was great,’ enthused Flora. ‘I found everybody from my final year in school who was white in minutes. We exchanged messages every time the modem dial up worked which was a massive improvement on the semaphore method we’d used previously, and it created much less laundry.’
The social media strategists at CCHQ have admitted they are aware that Friends Reunited had ceased to exist after 2016, but note that most people thought it had disappeared many years earlier. ‘In this game, our target voters even being aware of the existence of a social media site is a big win for those of us using ad targeting. Plus the ads are cheap, given the site doesn’t actually exist anymore,’ said one strategist who asked not to be named.
‘And it’s not like we need to convert them anyway, we just need them to live long enough to vote.’