Lidl has said it will replace cartoon characters with Labour leadership candidates on its own brand cereal boxes from next week. The rebranded packaging, will hopefully prevent children from habitually eating unhealthy food, as they will always associate the sugary cereals with the sickly grins of the fawning, Corbyn wannabes. Some health experts have welcomed this idea but some of Jeremy Corbyn’s supporters are furious that he never got to appear.
Lidl has said it will rebrand its cereals, replacing the Choco Shells penguins with Emily Thornberry and Jess Philips, the Sugar Hoops pandas with Lisa Nandy and Rebecca Long Bailey, the Choco Rice monkey with Sir Keir Starmer and the Honey Hoops wasp/bee thing with a grinning Clive Lewis.
Lidl expects sales to soar amongst members of the Labour Party and their fans: particularly as they had huge success with political branding before December’s general election with Boris Johnson, Jacob Rees Mogg and Nigel Farage appearing on packets of own-brand feminine hygiene products.