As the inevitable squabble over Nelson Mandela’s estate descends into chaos, advertising agencies have been left on tenterhooks awaiting the appropriate time to trample over his legacy. Untroubled by guilt and the minutiae of ethics, most executives are unable to judge when a respectful period of bereavement ends and the start of massive quasi-orgasmic ‘spondulicks. bonanza’ begins.
As with other twentieth century icons, the Mandela’s image will soon adorn t-shirts, bumper stickers and G4S prisons. While Santa pimps himself out to Coca Cola, who now remembers that Ronald McDonald was once the co-author of the ‘I have a Dream’ speech or that Tony the Tiger was a Sri Lankan separatist? Many South African activists are concerned that Mandela’s new aftershave, duet with Robin Thicke and musical biopic ‘Apartheid – Disco Inferno’ will some how ‘devalue his brand’.
Posted: Dec 7th, 2013
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