The Advertising Standards Authority promised to "come down hard" on false claims posted on public toilet cubicle walls and doors, as a recent probe revealed that up to 80% of the toilet ads failed to deliver up to a standard the public were entitled to expect.
The ads, traditionally scrawled in biro or marker by traders offering a range of services in the local area, have been undermined by a flood of empty promises, leaving potential customers not knowing whom to put their faith in.
"We found that many of the phone numbers either contained mistakes, or were willfully mis-written as pranks..." said Chris Tedaldi, head of the campaign to shine a light on this niche of the advertising market, "and dates and times suggested in ads were seldom honoured".
The 6-month study also revealed breaches of code including advertisers unable to grasp the fundamentals of metric units and misleading and inaccurate illustrations. The dossier recommended that glory-holes also needed looking into.
The ASA did however agree that, in all likelihood, Dave probably was in fact "ere" on the date specified, and after careful research also agreed that Nicola Michaels will indeed "do it for chips".
