One of the biggest launches at this year’s Mobile World Congress in Barcelona is the I-open; an app which allows you to open your front door by just twisting your phone as if it was a door handle. ‘This is breakthrough technology’, said marketing manager Chris Davies, ‘the phone’s action even works with a gloved hand which is a big advantage when compared to the friction deficit presented by traditional door handles if used with gloves, mittens and greasy hands from chip-eating. This feature alone should make it a must buy for anyone who opens doors, whether professionally or as just part of their life skills set.’
Also set to be a big seller this year is the must have ‘comb app’ which uses directed static electricity to move hair into desired position by simply moving your phone back and forth across the head. Other apps on show include the ‘stinger app’ which automatically counts wasp density in pub gardens allowing users to select indoor or outdoor dining, the gap app which measures and directs you through doors accurately to minimise collision and the Wideload-app which warns you with a humorous ‘fat alert’ if an obese person is nearby to prevent ‘pavement interfacing’ or accidental inhalation of sweat molecules.
The app which is causing the biggest sensation at this year’s show bristles with multimodal capability and radical user function. Put simply, the app when asked to perform any simple task, calculates whether this could be done more quickly and easily by the phone owner and switches itself off if this is the case, thereby saving valuable battery power and ultimately the planet’s diminishing resources. Chris Davies however was dismissive and thinks this is a niche seller likely only to appeal to what he calls ‘econuts and retrofreaks’.
‘What’s the point of technology if it can’t do something useful?’ he asked via his mobile laser display board.
Quick links: NewsBiscuit Home • Chat Room • Writers' Room • Top Ten
Mobile phone technology set to revolutionise things we already do quite easily
(24 posts) (17 voices)
-
Posted 2 months ago #
-
First class.
"The app ... bristles with multimodal capability and radical user function."
Briliantly captures the linguistic style of pretentious marketing bullshit, including anything which involves the use of the phrase "lifestyle".
Posted 2 months ago # -
Agreed - some of the terminology is great - i-open, friction deficit, pavement interfacing... Nice one.
Posted 2 months ago # -
Very nice AS
Posted 2 months ago # -
The headline is accurate and funny, but might be better if anyone can think up something slightly snappier - I'm afraid I can't.
But this story deserves to go further. Give it more stars, folk!
Posted 2 months ago # -
five stars and a bump for the sub AS - good stuff
Posted 2 months ago # -
Excellent
Posted 2 months ago # -
Really like this. Get it right & it's the sort of thing that could go viral.
I agree, the title needs a boost. Maybe a reference to 5G technology ?
The examples are fantastic. The imagination runs riot with all sorts of household & personal healthcare examples. One that comes to me is an App: shout "FOOD" at it and a Pizza is delivered.
Arguably trails off a little at the end; could finish off with reference to it also being a phone ?
Posted 2 months ago # -
Yes, very good.
could finish off with reference to it also being a phone
Possibly even reference the fact that, as a phone, it’s actually quite mediocre?Posted 2 months ago # -
Great sub. I agree that closing with a reference to a phone that would even allow people to talk to each other at a distance could be good.
Posted 2 months ago # -
FP quality, but needs some work to fulfil its potential.
See also "Schoolboy scientist foresaw technology would be used for inane rubbish"
Posted 2 months ago # -
But this is just taking the piss
Posted 2 months ago # -
Nicely done. Displays a healthy amount of contempt for the world!
Posted 2 months ago # -
Well, displays a healthy amount of contempt for the people who spend their time trying to sell the world to us!
Posted 2 months ago # -
Fantastic, original, funny and current! Max. stars!
Posted 2 months ago # -
This is excellent. Very clever and funny too.
Maybe you could incorporate something about mobile phone technology showing signs that the technological singularity is almost upon us? Then the headline could be something like "Mobile phones: first technology to achieve superintelligence?" But maybe that's a different story?
I also think Sinnick's shout FOOD app could be commercially viable.
Posted 2 months ago # -
SC, yours seems to be a slightly different theme, but when you write your sub why not say something about the phone's intelligence exceeding it's owner's ?
The Ed likes to leave a decent gap between stories with similar themes, unless they're hot topics (like the Pope). Plenty of time then.
Posted 2 months ago # -
I give it 5 stars minus 1 for bad paragraphing
Posted 2 months ago # -
Thanks for the feedback - does need a better title and ending that's for sure.
The paragraphing is terrible and I feel I've let myself down, I've let my family down, I've let my old English teacher - Mrs Phantom down and more importantly but irrelevantly, I've let my tyres down.
Lessons, of course, have been learned and I could chuck all this timewasting in for the Vatican City job but unfortunately I've just passed a CRB check.
Posted 2 months ago # -
Very good. And there’s nothing wrong with the headline.
Posted 2 months ago # -
Apparently one of the top guys at google has described smartphones as 'emasculating.' There's an app for that?
Posted 2 months ago # -
love it - headline fine - like Sinnick's 'FOOD' idea. Maybe it could also shout PEDO in crowds where one has been detected
Posted 2 months ago # -
How 'bout a 'GROPE' app for fat, lazy Lib-Dem peers?
Posted 2 months ago # -
Although we pretend this is a collaborative comedy site, I think we all know that we're usually right first time, and the majority of other people know nothing.
Posted 2 months ago #
Reply
You must log in to post.
