Agent Alison Sanders explained that the ads are displayed on the wearer’s shorts between the legs. ‘They got their name from the way you only snatch a glimpse of the ad as the athlete performs her event,’ said Sanders. ‘This has the effect of ensuring the message sinks long and deep into the viewer’s mind. In terms of dollars per square inch of display space, nothing else comes close.
Posted: May 27th, 2012
More from Sport