An advert for Pantene Pro-V shampoo has set a new industry standard after the small print revealed that the central claim of the campaign was disagreed with by over 90% of the tiny sample surveyed.
Posted: May 4th, 2012
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‘I’ve no doubt that if Shakespeare was alive today, he’d be working as a copywriter in my agency; excelling at engaging the public in dialogues with leading brands.’
Posted: Apr 24th, 2012
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‘By comparing profile information, smiley face usage and posts about their horoscope, we can tell you which people you might as well cut dead now.’
Posted: Dec 13th, 2011
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Advertising agencies have taken to hiring freelance emotional rapists in order to fulfil retailers’ demands for increasingly cynical and manipulative Christmas commercials.
Posted: Nov 24th, 2011
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Martin Sorrell, chief executive of an International advertising company has recommended that tampon manufacturer Tampax changes its branding from ‘Feminine hygiene accessory’ to ‘Jam rags’ as part of the need to re-align consumers to the true purpose of the product with straightforward language. Sorrell commented ‘What we now need is a more honest and direct advertising campaign that cuts-out the bullshit and tells the public about the product in a simple and unambiguous fashion. It worked in the 1970s and is still relevant today.’
Posted: Aug 13th, 2011
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