Martin Sorrell, chief executive of an International advertising company has recommended that tampon manufacturer Tampax changes its branding from ‘Feminine hygiene accessory’ to ‘Jam rags’ as part of the need to re-align consumers to the true purpose of the product with straightforward language. [read...]
Paul Taylor’s prayers were answered when he saw an advert for ‘Beautiful’ by Calvin Klein, which described the new fragrance as ‘the perfect gift for mother’s day’. ‘I could now make amends for the previous year’s mishap with not just a good gift, [read...]
The company that sells advertising space alongside high-profile floral tributes has issued a profit warning after a slowdown in celebrity deaths. Shares in the firm have fallen almost 50% since their March 2009 ‘Jade Goody’ peak of 425p. [read...]
Global health care products giant Johnson & Johnson today confirmed that they will be replacing their ‘No More Tears’ slogan with the message ‘Loreal Kids’ products eat your children’s eyes out’. [read...]
Global cosmetics firms are concerned by the news that ordinary people have begun to question whether their advertisements contain real science, or are just spurious computer-generated images of fictitious molecules doing impossible things to wrinkly old skin. [read...]
