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Digital marketer lauds Shakespeare’s ‘compelling content’
‘I’ve no doubt that if Shakespeare was alive today, he’d be working as a copywriter in my agency; excelling at engaging the public in dialogues with leading brands.’ [read...]
Tagged advertising
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Ad agencies employing qualified ‘emotional rapists’ over Christmas period
Advertising agencies have taken to hiring freelance emotional rapists in order to fulfil retailers’ demands for increasingly cynical and manipulative Christmas commercials. [read...]
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Tampax marketing advisor recommends ‘back to basics’ name change to ‘Jam Rags’
Martin Sorrell, chief executive of an International advertising company has recommended that tampon manufacturer Tampax changes its branding from ‘Feminine hygiene accessory’ to ‘Jam rags’ as part of the need to re-align consumers to the true purpose of the product with straightforward language. [read...]
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Man facing £4,000 credit card bill for ‘perfect mother’s day gift’
Paul Taylor’s prayers were answered when he saw an advert for ‘Beautiful’ by Calvin Klein, which described the new fragrance as ‘the perfect gift for mother’s day’. ‘I could now make amends for the previous year’s mishap with not just a good gift, [read...]
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Shrine-Side Advertising issues profit warning following celeb death downturn
The company that sells advertising space alongside high-profile floral tributes has issued a profit warning after a slowdown in celebrity deaths. Shares in the firm have fallen almost 50% since their March 2009 ‘Jade Goody’ peak of 425p. [read...]