Bob the Builder sacked as middle-class parents demand more aspirational kids’ TV stars
Bob the Builder was the highest profile casualty this week as children’s TV channel Cbeebies responded to the demands of its aggressively guilt-ridden parent viewers to ditch the glamorisation of working- to lower-middle class jobs in favour of animated characters pursuing careers ‘that make risking negative equity to get in the right school’s catchment area worthwhile’. As part of a new commitment to quality the BBC has cancelled all shows starring members of the construction industry, postal workers, or ‘any job where there’s a chance their children could be unionised’.
Posted: Apr 5th, 2010
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