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Posts Tagged ‘IKEA gnome’

Tension builds between North IKEA and South IKEA over Gnomes

The new advert for IKEA garden furniture that depicts a battle between uncaring, brutal modernising garden owners and a group of defenceless, poorly armed garden gnomes has revealed a deep cultural division within the IKEA UK organisation which reflects the traditional North/South divide.

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Posted: May 30th, 2013
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