British youth inspired by menial Olympic support roles
‘We hoped that a new generation would dare to dream of one day carrying in the athletes’ tracksuits after a race, or measuring how far the discus was thrown.’
Posts Tagged ‘jessica ennis’
London 2012 ‘proves austerity works’, declares Cameron
‘Just look at Jess Ennis, Mo Farah and that ginger lad – George Osborne has been cutting their funding like mad since we got in, and look what it did for them. Brilliant.’
Posted: Aug 6th, 2012
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Jessica Ennis sets new world record for ‘snatch ads’ revenue
Jessica Ennis, British gold medal hopeful for the Olympic heptathlon, has today signed a record sponsorship deal for so-called ‘snatch ads’.
Agent Alison Sanders explained that the ads are displayed on the wearer’s shorts between the legs. ‘They got their name from the way you only snatch a glimpse of the ad as the athlete performs her event,’ said Sanders. ‘This has the effect of ensuring the message sinks long and deep into the viewer’s mind. In terms of dollars per square inch of display space, nothing else comes close.
Posted: May 27th, 2012
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