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Posts Tagged ‘marketing’

Samaritans criticised for cold-calling campaign

Following a huge number of complaints to Ofcom, the national charity Samaritans has been criticized for embarking upon a cold calling campaign across the UK.

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Posted: Oct 17th, 2012
More from Lifestyle



Shampoo advert sets new record for ‘worst survey result to base a campaign on’

An advert for Pantene Pro-V shampoo has set a new industry standard after the small print revealed that the central claim of the campaign was disagreed with by over 90% of the tiny sample surveyed.

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Posted: May 4th, 2012
More from News In Brief



Digital marketer lauds Shakespeare’s ‘compelling content’

‘I’ve no doubt that if Shakespeare was alive today, he’d be working as a copywriter in my agency; excelling at engaging the public in dialogues with leading brands.’

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Posted: Apr 24th, 2012
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Waitrose withdraws ‘essential’ range after finding poor people in stores

UK supermarket chain Waitrose has withdrawn its popular ‘essential’ range after discovering that the cut-price products had led to a number of poor people shopping there.

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Posted: Oct 21st, 2011
More from Business



Independent study by marketing agency draws no obvious conclusion

A wide reaching study by one of Britain’s leading multi national corporations, into sexual habits, the North-South divide, class warfare and attitudes to celebrities, has come to no obvious general conclusions, despite the apparent news-worthiness of any research into these areas.

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Posted: Jun 23rd, 2010
More from News In Brief