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Posts Tagged ‘Odeon’

‘Just Like Home’ family cinema shows end in chaos

Plans to win back family audiences into British cinemas are being revamped after trials in six multi-screens ended in mass brawls. The Odeon cinema chain’s bold ‘Just Like Home’ initiative saw the introduction of family-friendly areas, with adjoining seats equipped with microwave ovens, kettles and a fridge full of ready-meals and snacks.

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Posted: May 31st, 2008
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