‘Do you really need to print this email?’ messages may not be enough to save planet, warn scientists
Environmental campaigners were left reeling today after scientists questioned their strategy to save the planet’s rainforests and halt catastrophic climate change simply by adding the question ‘Do you really need to print this message?’ to the bottom of every email. A three-year study has found no recorded instances of someone changing their mind about printing, with the answer to the question on every occasion being ‘Yes, actually’.
Posted: Mar 10th, 2009
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