For the first time ever, alongside streaming services, teenagers emitting ultrasonic squeals of delight will be used in calculating album and singles sales. Pant-wetting, fainting and ‘excitement-induced fainting’ will also form part of a complicated algorithm designed to measure contemporary trends. No longer will music journalists have to consult with dogs as to which high-pitched noise belongs to Beliebers, Directioners or ‘a guy shepherding sheep’.
While tinnitus remains the industry-standard format with which to experience the Top 40, many see the acceptance of screams as an important step in acknowledging the popularity of more obscure tunes.
Posted: Jun 23rd, 2014
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