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Adidas: No room for sports sponsorship in drugs
Adidas has announced that it is withdrawing from sponsoring world athletics due to Seb Coe’s commitment to turn athletics into a drug-free sport. Arvo Johnson-Jones, Adidas VP Global Branding & Comms said ‘The main reason we sponsored athletics was the fantastic array of role models it provides to early adopters in our core markets …… [read...]
